NWAS Strategy and Values
Our purpose:
To help people when they need us most.
Our vision:
To deliver the right care, at the right time, in the right place; every time by 2031.
Our aims:
Our aims are the areas we need to focus on to achieve our vision to deliver the right care, at the right time, in the right place; every time.
Provide outstanding, inclusive care for everyone we serve
We will provide consistently high-quality, safe and compassionate care for our communities, reducing unwarranted variation and tackling health inequalities. Our population will experience timely access to care, strong clinical outcomes and a service that listens and improves using their feedback.
Build a safe, supportive and inclusive culture together
Our leaders create a compassionate, inclusive and supportive workplace culture, where everyone has a voice, can be at their best and is supported to improve and develop.
Deliver a responsive care model through partnerships
We will optimise our delivery model and work closely with partners so that care is coordinated, equitable and responsive to population needs.
Embed continuous improvement and innovation for a sustainable future
We will embed a culture of learning and improvement that drives productivity and delivers clinical, operational, workforce, financial and environmental sustainability.
Be Think Do
Our leadership philosophy
‘Be Think Do’ is our leadership philosophy which underpins our leadership and development offer. We encourage all staff to embrace the Be Think Do principles, an ethos which encourages us all to consider not only what we do, but how we do things. Placed at the heart of this model is the commitment to understanding your purpose and being a healthy role model – for yourself and your colleagues.
Be Think Do sets out a number of behavioural indicators which show our leadership values and culture embedded within each and every touchpoint of our leadership lifecycle – from recruitment through to talent management.
Our leadership offer is tailored to varying levels, enabling everyone to identify where they are on their leadership journey and how they can reach their full potential.

